What skills do you need for digital marketing?
What skills do you need for digital marketing? Essential skills all digital marketing hires must have 1. Paid social media advertising expertise A new digital marketing hires should be well-versed in paid social media advertising, especially through Facebook or a similar social platform that our company uses regularly. They need to be able to understand and implement Facebook analytics and insights, create "lookalike" and custom audiences, experiment, and test creative campaign, and images, and be secure in their knowledge of the overall social media landscape. There are many budget-saving opportunities within the social media advertising space, so we want to make sure that our digital marketing talent knows the ins and outs of this popular and easy-to-implement marketing space. 2. Sales skills We've hired many digital marketers over the years, both outsourced and in-house. What we've found is that people who have sold successfully are much better ma...